A big part of running a successful company is learning to get the word out about your business. To do that, you need a strong marketing campaign; one of the best ways to market your company is to use email marketing. Email marketing can be a smart way to reach your target market, and here are some great tips to have success.
Market to your readers. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. Include subscription links in your emails so that your readers can pass them off to friends. Your customer base will grow easily and effectively.
The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.
Be certain that anyone you send messages to through email channels has given you permission to do so. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Use a call to action in your emails. You have to tell your customers exactly what you want them to do. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. You may repeat those sections by putting them in the beginning and the end of a message.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Don’t get yourself in trouble by not getting permission. This is spamming and you could be penalized for it as well as having all your mail refused, which could damage your business irrevocably. By getting permission to use email marketing, you will be creating positive relationships with customers who will keep coming back.
Getting permission to send emails is not difficult to get. You can use discounts, coupons, special offers and even flyers given out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. By being friendly and offering a good incentive to sign up, customers may even give you access to personal information and their personal preferences.
There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.
Make sure that the grammar, spelling, and sentence structure of any email you send is 100% correct. While this seems obvious, it is easy to overlook professionalism when sending an email is so fast and so simple. It is nothing more than a simple e-mail, right? Actually, that couldn’t be farther from the truth! You need to have a refined and effective email marketing strategy and campaign.
Tell your reader “Happy Birthday!” Leave an optional box for clients to include their birthday, and then set-up an automatic greeting. This step takes very little effort, but it can make your subscribers feel important. Include a special offer, like a discount code or free shipping, along with the message to make it even better.
Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.
Don’t send out your email messages during major sales holidays. While this may seem counter-intuitive, unless you are selling consumer products, your customers just aren’t interested in your product that time of year. In addition, it is likely to get buried in all of the other marketing messages they are receiving.
Email marketing can be a boost to your business, or it can hurt your business. Use the tips laid out here to make sure that your email marketing plan does what you need it to do; apply them to your email marketing, build relationships with your customers, and raise your profits.
